Eje has been a supporter of the Creative Industries and the Creative Economy, and believes in the transformative potential and economic benefits of creativity and innovation. She believes the Creative Economy and Industries is an innovative way for Africans to diversify its dependency on natural resources. She founded the African University of Creative Arts in 2013 as a way of giving something back to the community that so richly invested in her.
African University of Creative Arts (AUCA) plan to become a new private higher institutions focused on the teaching and research in the fields of Art, Architecture and Design, Fashion, Performance, Technology and Media. AUCA hopes to champion the very best of African art and culture: past, present and future. It will be a place that reaches out to a world audience and welcomes the world to Africa.
To build a sound knowledge of research in the creative economy of Africa, Eje will be starting her research this September focusing on "The role of education in the Creative disciplines and its impact on the Creative and Cultural Industries in Africa" under the supervision of Dr Roberta Comunian (King's College London, CMCI) and Dr Eka Ikpe (African Leadership Centre, KCL).